Campus News

What is Campus News?

The Georgia Tech community operates much like a small town within the larger city of Atlanta. As in any city, the news aims to serve a wide range of people with varied interests and levels of participation in campus life.

On the whole, campus news should be timely, accurate, relevant, and interesting to a large population of the Georgia Tech community.

What are we looking for in campus news stories?

  • Timely: The subject is a recent event, upcoming event, or current issue or news.
  • Accurate: Information is taken from reliable campus sources, cross-referenced, copy edited, and fact-checked.
  • Relevant: The topic or information is relatable or necessary for people to conduct life as a member of the Tech community. Or, it localizes a national issue.
  • Interesting: People will enjoy reading about the subject and it could, in some way, enhance their Georgia Tech experience.
  • Strategic: The information aligns with Georgia Tech's strategic plan and goals.

Areas of Emphasis

Campus communication covers a broad spectrum of information. It will emphasize those stories that support the Institute's Strategic Plan or one of several key areas:

  • Diversity
  • Safety
  • Sustainability
  • Teaching and learning
  • Campus leadership
  • Sphere of influence
  • Life at Tech
  • Working at/for Tech

How Do We Find News?

  • Face-to-face meetings with campus communicators, administrators, faculty and students
  • Social media
  • Campus listservs and other communications
  • External media

Determining Whether to Cover a Story

  • How does the story connect to an area of emphasis or strategic goal?
  • Who would be interested in knowing this information, or who does this affect?
  • What is the value in sharing this with the rest of campus?
  • Does sharing this story serve me, or others?
  • Is now the time to write about or share this news? If you can only tell the story once, is there a better time to do it?

Elements of a Campus News Story

  • First-hand interview(s) with a student, faculty or staff member
  • Supporting facts or data
  • Background context (and links to related content)
  • Accompanying media (such as photo or video)
  • Direction for more information (ideally, a website or other point of contact)

Other Things We Value

  • Accuracy
  • Timeliness
  • Writing quality
  • Consistency
  • Brevity
  • User experience

Where Does Campus News Get Distributed?

Editorial Guide

Georgia Tech's editorial style guide and boilerplate copy.