Photography

Georgia Tech has a distinctive culture that combines thought leadership, a hands-on work ethic, and a tradition of collaboration to consistently produce real-world results.

Photography gives us an opportunity to communicate these unique characteristics to our audiences in way that words alone cannot.

There is no one way to shoot a Georgia Tech photo. Each situation will require its own approach based on the communication need. There are, however, some central concepts to keep in mind when shooting.

It’s important to take several vertical and horizontal shots of each subject to meet the specifications of various types of communications.

Thought Leadership

A Georgia Tech faculty member in a hard hat.

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Georgia Tech is known internationally for our high quality of research and researchers.

When shooting our faculty and researchers, therefore, they should be presented in a bold, self-aware posture.

Have the subject make eye contact with the viewer.
Shoot in an interesting environment related to the subject’s field or specific research.
Carefully compose the subject within his or her environment.

Unbound

A group of researchers discussing a project.

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Georgia Tech’s strength comes from our strong culture of collaboration.

Whether you’re photographing students, staff, faculty, or researchers, show them working as a group.

Show more than one person.
Highlight the diversity of campus.
Capture real interactions between people.

Inventive and Industrious

A man working on an autonomous aircraft.

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We don’t just think up great ideas, we make them come to life.

Shoot candid moments when subjects are interacting with their projects.
Shoot in the environment where the work is being done, whether it’s a lab, workshop, or out in the field.

Real-World Returns

A feeding therapist and pediatric patient

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Georgia Tech is creating real-world advances in a broad range of areas including energy, manufacturing, robotics, defense and security, and health.

Much of this work is focused on technical and scientific breakthroughs, but it’s also about helping people live more fulfilling lives.

Show people and technology interacting.
Show technology outside of the lab environment when possible.
Show recipients of the research.

Wardrobe Recommendations

Regardless of whether a video or photo is being filmed in a Georgia Tech lab, classroom, studio, or in front of a green screen, the clothing your subject wears is just as important as the location and light.

What to Wear to a Photo or Video Shoot

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