Communicating electronically is one of the most immediate means of reaching our audiences. This is why it’s especially important to do it effectively.
Emails and E-Newsletters
HTML-formatted email is a powerful tool in marketing and communication initiatives.
On average, atleast 50% of emails are opened on mobile devices. If your email isn't coded for responsiveness, it will be difficult to read on mobile devices and may not be read at all. Always use mobile-responsive email templates.
The CAN-SPAM act is a law which protects people from receiving emails they do not want. It is crucial that your HTML emails comply with this law. Your email must contain an accurate physical address and a way to opt-out of the email. These are usually placed in the footer of an email. Many email marketing providers such as MailChimp and Constant Contact will automatically include these in your emails, but it is your responsibility to make sure.