These guidelines stem from Georgia Tech’s 2012-2017 Strategic Communications and Marketing Plan. They are intended to foster coherent, credible and consistent policies for communications support related to funded research, partnerships/corporate support and awards and recognition.
In most cases, announcements will be handled as a news brief or included as part of a listing that highlights awards.
- If the award is for a project/program specific to a school or unit, the communicator responsible for that area may take the lead in preparing the information. The new faculty profile system will also provide options for promoting awards and grants that are added by faculty members and distributed to specific websites through predefined feeds.
- Appropriate unit-level communicators should provide initial evaluation of potential grant and award news and determine if the announcement should be forwarded to the Institute Communications editorial board for consideration.
Announcements regarding grants and funded research; partnerships/corporate support and awards/honors are considered for publicity based on staff availability and relevance to strategic communications goals (in priority order):
- Focus area:
Does it fall within one of the 12 core research areas defined by the EVP for Research?
- Uniqueness or potential impact:
Will the announcement be of interest to mainstream and/or trade/technical media? Is there a possibility that announcing the funding will bring in additional funding, help establish new collaborations, enhance Georgia Tech’s thought leadership in the area of interest, or create a new capability at Georgia Tech?
- Funding agency:
Is it of strategic importance to Georgia Tech’s efforts to strengthen relationships with funding agencies or other key partners? Examples include:
- Federal agencies such as the Department of Defense,
- National Institutes of Health,
- National Aeronautics and Space Administration,
- National Science Foundation, as well as
- First-time funding agencies
- Faculty, researcher and student awards will be evaluated based on prestige, novelty (first or only), strategic importance of awarding agency and whether the award recipients are in multiple units on campus.
- Affiliated organizations:
Are they key academic or corporate partners? Examples of academic partners include Emory University, National University of Ireland-Galway and Shanghai University. Examples of corporate partners include Boeing, Lockheed Martin, Siemens, Ford, Google and Microsoft.
- If the funding/awarding agency plans to release the information publicly and whether the release will require sponsor or other approvals.
- Dollar amount:
$1.5 million minimum but taking previous guidelines into consideration.
- Is the award multidisciplinary?
Does it include more than one college?
These guidelines will be reevaluated periodically to assure alignment with the Institute’s strategic plan. In addition, there may be exceptions that may not be addressed.