Persona: Prospective Undergraduate Student

Perspective Paul Undergrad Persona trio of headshots.

Learn what questions he has, how he finds the answers, and what content to provide at each stage of his decision-making process:
 
  • A junior in high school
  • Has great grades. Ranks among the highest students in his school.
  • Active in school and in his community
  • Feels he has a lot to offer

  • Male
  • 17
  • Lives in East Cobb with his parents and younger sister Sarah

  • Disciplined. Very goal oriented.
  • Decisive. Knows what he's looking for.
  • Competitive. Thinks quickly and moves fast. 

  • Primary: Attend an energetic, modern, beautiful college that provides the best opportunities for success in life.
  • Secondary: Be academically challenged while still having a life outside of the classroom.

  • Primary: Very busy. Has a lot going on.
  • Secondary: Bombarded with communications from multiple channels.

  • "What can you offer me? What are your qualifications?"
  • "I’m getting a ton of email and pamphlets in the mail. They all say the same thing. I trash most of them."
  • "I won’t read more than a paragraph. I want my information delivered quickly, so get to the point." 

  • Students don't seem to have a life outside the classroom.
  • Tuition is expensive and financial aid offering isn't enough.
  • Another school has better rankings in my area of interest and promises more opportunities.

  • Technologically focused, Ivy League-quality education with a public college price tag 


 


  • Students come to Georgia Tech for a prestigious, technologically based education, with a public university price tag in the advantageous location of Atlanta, Georgia ⎯ a city with a strong tech-focused job market. Georgia Tech graduates are prepared for immediate real-world work opportunities through a top-ranked, hands-on education, and a strong network of connections and support. 


Sources: Georgia Tech prospective undergraduate students and parents survey 2016, mStoner 2016, undergraduate content survey Oct '16, Armchair media 2016, Undergraduate Enrollment Creative Focus Group 2015, Connect with Tech focus group 2014.