Chief Information Officer, responsible for all enterprise-wide information technology initiatives
Has more than 30 years of information technology, management, global initiatives, and operations experience
Prior to joining current company, he served as the senior vice president and chief information officer for Coca-Cola Refreshments
Male or female? Age? Location?
Lives in Smyrna with his wife and two children
Demeanor? Communication preferences?
Learned confidence. Overrides his natural timidness by talking quickly and confidently.
Perceptive. Sees the big picture and what matters.
Authentic. Willing to be real, treat others as peers, and help out where needed.
Primary goal? Secondary goal?
Primary: Create high-quality, secure, and cost-effective technologies that enhance his company's business capabilities.
Secondary: Shorten a product’s time to market.
Primary challenge? Secondary challenge?
Primary: Threats of being made obsolete at the hands of technology innovations that disrupt the industry and his company.
Secondary: Cyber attacks.
About goals, challenges, etc.
“We’re looking for opportunities for partnerships that help transform our industry and allow us to tap into a talent pipeline.”
“Innovation is a priority for our company.”
“Engineering students can provide us with a unique opportunity to get fresh, innovative ideas, and solutions.”
Why wouldn't they choose Georgia Tech?
We don't need external innovations for this. We can leverage our internal R&D.
State tax incentives are better elsewhere.
Not agreeable to the intellectual property terms.
How should you describe Georgia Tech to your persona in one sentence?
Connections to research, innovations, experts, facilities, and workforce-ready graduates in Atlanta — a growing, international city widely considered to be a "hotbed of innovation."
Sell your persona on Georgia Tech!
Customized partnerships drive success and help you gain insight into what’s new and what’s next in your industry. Georgia Tech helps you get there. First, we listen. Then we identify opportunities. And then we connect you to the right resources to help your business create solutions and identify the technology that will shape your market and engage new customers.
Buyer's Journey & Content Map
What should you tell them as they go through different stages in making a justified decision?
This buyer's journey explains what questions he has and how he finds the answers. Buyer's journey
Use this content map for ideas on what information to provide during each stage of the decision-making process. Content Map
Sources: Research Horizons Future Directions Study 2014; GT Reputational Study 2012.