Lives in Decatur, Georgia, with her roommate and her Corgi
Demeanor? Communication preferences?
Disciplined and hard-working
Practical and analytical
Takes action and leads groups naturally
Primary goal? Secondary goal?
Primary: Find a graduate program where she can work with many renowned professors while gaining experience with both the science and practice sides of her discipline.
Secondary: Live in an area where there are many great companies offering opportunities for practical experience.
Primary challenge? Secondary challenge?
Primary: Researching graduate schools is an exhausting and time-consuming process.
Secondary: Busy with her final year of undergraduate studies and preparing successors to take her place as leaders of campus group.
About goals, challenges, etc.
"I’m an Atlanta native, but I am perfectly willing to go anywhere in the U.S. to attend the graduate program I like."
"I relish collaborating with a wide variety of scientists."
"When I’m not working, I like to balance out what I’ve been doing at school."
Why wouldn't they choose Georgia Tech?
Doesn't feel like she'll be able to influence decisions within her department.
Not satisfied with Georgia Tech's career preparation resources.
Tech grad students aren't paid competitively, and financial support is weak.
How should you describe Georgia Tech to your persona in one sentence?
Georgia Tech offers a top-tier graduate level program that provides all of the instruction, connections, and facilities you need to contribute to solutions and research breakthroughs that impact society.
Sell your persona on Georgia Tech!
Students come to Georgia Tech for a prestigious, technologically based education, with a public university price tag in the advantageous location of Atlanta, Georgia ⎯ a city with a strong tech-focused job market. Georgia Tech graduates are prepared for immediate real-world work opportunities through a top-ranked, hands-on education, and a strong network of connections and support.
Buyer's Journey & Content Map
What should you tell them as they go through different stages in making a justified decision?
This buyer's journey explains what questions she has and how she finds the answers. Buyer's journey
Use this content map for ideas on what information to provide during each stage of the decision-making process. Prospective Grad Content Map
Sources: Georgia Tech Graduate Student Experience Survey 2016, undergraduate content survey Oct '16, Armchair media 2016.