One of the most effective things you can do to market your program/initiative/event efficiently is to choose a target audience. In other words, prioritize.
To determine the most valuable audience for each piece of communication, think about the group of people who are most likely to be interested in the message.
For example, instead of sending the same emails to everyone in our database, we can segment by audience and tailor our messaging according to what we know about them, using audience personas.
Personas are fictional, generalized representations of our target audiences. They help us understand our audiences better, and make it easier for us to tailor content to the specific needs, behaviors, and concerns of different groups.
Each persona represents a significant portion of people in the real world and enables writers, designers, etc. to focus on a manageable and memorable cast of characters, instead of focusing on thousands of individuals.
Source: A Closer Look at Personas, Smashing Magazine
Using Georgia Tech's Audience Personas
We have compiled several personas for different Georgia Tech audiences. Each of these personas is based on Institute research, vendor research, focus groups, surveys, and personal experiences.
Each persona is combined with a content map to help create highly targeted content. Use this information to efficiently create content for specific audiences, maximize the impact, and increase the rate of response.