Content Map: Prospective Undergraduate

Prospective undergraduate headshot.
Learn more about this student's background, demographics, and interests:

What information will be most useful to him at each stage of the buyer's journey? Here are some ideas to get you started:

  • Rankings lists
  • Profiles of students and researchers who are making positive, real-world changes
  • Mentions of Tech's public school status
  • Financial aid and scholarship information and guides
  • Notable alumni testimonials, success stories, and quotes
  • Stories about Atlanta's growth, links to news articles about Atlanta, job market reports, and job listings
  • Stories about Tech Square, Georgia Tech student and startup success stories, and infographics about Midtown's innovation district
  • Discipline-focused webpages with related majors, student and faculty profiles, news, rankings, etc. 
  • Profiles of students, stories about students, student-created videos, or other content pulled from social media
  • Testimonials and quotes from students about Tech's open and welcoming environment
  • Webpages and stories about student support programs
  • Job listings, alumni company profiles, innovation center opportunities, and career road maps
  • Clear and engaging information about research, academic, co-curricular, and study abroad opportunities
  • Admission blogs
  • Student advice and stories of success
  • Charts of deadlines
  • Success stories, highlights of major Institute happenings
  • Resources related to financial aid and scholarships
  • Tip sheets
  • Timelines and checklists

Sources: Georgia Tech prospective undergraduate students and parents survey 2016, mStoner 2016, undergraduate content survey Oct '16, Armchair media 2016.