Content Map: Prospective Graduate

Prospective graduate student headshot.

Learn more about this student's background, demographics, interests, and needs:


What information will be most useful to her at each stage of the buyer's journey? Here are some ideas to get you started:

  • Rankings lists
  • Faculty profiles
  • Profiles of researchers who are making positive, real-world changes.
  • Notable alumni testimonials, success stories and quotes.
  • Stories about Atlanta's growth, links to news articles about Atlanta, job market reports, job listings.
  • Discipline-focused webpages with related majors, student and faculty profiles, news, rankings, etc.
  • Webpages and stories about student support programs
  • Job listings, alumni company profiles, innovation center opportunities, and career road maps
  • Clear and engaging information about research opportunities
  • Timelines and checklists
  • FAQs
  • Success stories, highlights of major Institute happenings
  • Funding resources

Sources: Georgia Tech Graduate Student Experience Survey 2016; undergraduate content survey Oct '16, Armchair media 2016