May use the spirit marks:
- The Georgia Tech Athletic Association and its entities.
- Internal promotions targeting current students.
- Communications targeting potential undergraduate students.
- Official student organizations.
- Promotional merchandise such as hats, pens, T-shirts, stickers, etc. (Only licensed vendors may produce items bearing the Institute’s trademarks.)
May not use the spirit marks:
- Academic applications (reports, presentations, etc.).
- Institute websites (including colleges, schools, and centers).
- Signs and other wayfinding applications.
- In conjunction with other trademarks.
- As a unit’s primary identifier.
- As a substitute for the Georgia Tech logo.
- When used without prior written permission from Georgia Tech Institute Communications.